Zalando reports big jump in Cyber Week sales

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© Reuters. A Zalando label lies on an item of clothing in a showroom of the fashion retailer Zalando in Berlin© Reuters. A Zalando label lies on an item of clothing in a showroom of the fashion retailer Zalando in Berlin

BERLIN (Reuters) – Zalando (DE:), Europe’s biggest online-only fashion retailer, said on Wednesday it attracted 840,000 new customers during the Cyber Week sales, while the value of orders placed on its site jumped by almost a third.

Zalando said around 7,200 orders had been placed per minute at peak times on Black Friday, compared with 4,200 a year ago, with gross merchandise value – sales made on its website by itself or its partners – up 32%.

The most popular items were black leggings, T-shirts with a logo and black sneakers, Zalando said.

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